TY  - BOOK
AU  - Sharma, Sangeeta
AU  - Singh, Raghuvir
TI  - Advertising: planning and implementation
SN  - 9788120329737
U1  - 659.1 SHA-S 
PY  - 2006///
CY  - India
PB  - Prentice Hall of India
KW  - Advertising
ER  -