Zero to one : notes on startups, or how to build the future /
Peter Thiel and Blake Masters
- London Virgin Books 2014
- 210 p.
"EVERY MOMENT IN BUSINESS HAPPENS ONLY ONCE. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more.
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New business enterprises New Products Entrepreneurship. Diffusion of innovations Computer software industry