Westwood, John. <br/><br/>
How to write a marketing plan / 
John Westwood 
 - 4th ed., 
 - London  Kogan Page Ltd.  2013 
 - 172 p. 
 - Creating success .
<br/><br/> How to write Marketing Plan simplifies the task of developing a plan for a product or business.  Taking a step-by-step approach to the entire process, it will help you to carry out a marketing audit, set objectives, devise budgets, write and implement the plan. 
<br/><br/><label>ISBN: </label>9780749467128 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.802 WES-J