TY  - BOOK
AU  - Westwood, John.
TI  - How to write a marketing plan
SN  - 9780749467128
U1  - 658.802 WES-J 
PY  - 2013///
CY  - London
PB  - Kogan Page Ltd.
KW  - Marketing Management
N1  - How to write Marketing Plan simplifies the task of developing a plan for a product or business.  Taking a step-by-step approach to the entire process, it will help you to carry out a marketing audit, set objectives, devise budgets, write and implement the plan
ER  -