TY  - BOOK
AU  - Moore, Geoffrey A.
TI  - Crossing the chasm: marketing and selling disruptive products to mainstream customers 
SN  - 9780062325020
U1  - 658.8 MOO-G 
PY  - 2002///
CY  - New York
PB  - Harper Collins
KW  - Selling--High technology
KW  - Technological innovations--Marketing
KW  - High technology--Marketing
KW  - Selling--Technology
KW  - Marketing
KW  - High technology industries
ER  -