Inside the box : why the best business solutions are right in front of you /
Drew Boyd and Jacob Goldenberg
- London Profile Books 2013
- 257 p.
Current business wisdom holds that to forge a powerfully original solution to problems, we must think outside the box, 'brainstorming' random connections. In this book, the authors reveal the expertise and experience in both corporate and academic worlds.
9781846686245
Creative ability in business Success in business Problem Solving