TY - BOOK AU - Levy, Mark TI - Accidental genius: using writing to generate your best ideas, insight and content SN - 9781626560406 U1 - 808.042 LEV-M PY - 2010/// CY - India PB - Harper Collins KW - Business writing KW - Critical Thinking KW - English language--Rhetoric KW - English language -- Rhetoric -- Problems, exercises, etc KW - Critical thinking -- Problems, exercises, etc KW - Business writing -- Problems, exercises, etc N1 - When it comes to creating ideas, we hold ourselves back. That's because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems where such conventional thinking fails us? How to get unstuck? For Mark Levy, the answer is freewriting, a technique he's used for years to solve all types of business problems, and generate ideas for books, articles and blog posts. Freewriting is deceptively simple: Start writing as fast as you can, for as long as you can, about ER -