Hungry start-up strategy : creating new ventures with limited resources and unlimited vision /
Peter S. Cohan
- India Harper Collins 2012
- 244 p.
Cohan focuses on six key start-up choices : setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change, explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch.
9781609947743
New business enterprises New business enterprises Venture capital Venture capital