Cohan, Peter S.

Hungry start-up strategy : creating new ventures with limited resources and unlimited vision / Peter S. Cohan - India Harper Collins 2012 - 244 p.

Cohan focuses on six key start-up choices : setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change, explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch.

9781609947743


New business enterprises
New business enterprises
Venture capital
Venture capital

658.11 COH-P