TY - BOOK AU - Cohan, Peter S. TI - Hungry start-up strategy: creating new ventures with limited resources and unlimited vision SN - 9781609947743 U1 - 658.11 COH-P PY - 2012/// CY - India PB - Harper Collins KW - New business enterprises KW - Venture capital N1 - Cohan focuses on six key start-up choices : setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change, explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch ER -