TY  - BOOK
AU  - Bijapurkar, Rama
TI  - Never-before world: tracking the evolution of consumer India
SN  - 9780143423522
U1  - 330.954 BIJ-R 
PY  - 2014///
CY  - India
PB  - Penguin 
KW  - Marketing
KW  - Consumer behavior
KW  - Consumption (Economics)
KW  - Consumers
ER  -