Keller, Kevin Lane <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity / 
Kevin Lane Keller,  Ambi M. G. Parameswaran and Isaac Jacob 
 - 4th. 
 - India  Pearson India Education Services  2015 
 - 586 p. 
<br/><br/> For graduate/upper-level undergraduate courses in Brand Management, Brand Strategy, New Product Management, and Marketing Strategy. Incorporates thinking and developments from both academia and industry.  
<br/><br/><label>ISBN: </label>9789332542204 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management<br/>Brand name products<br/>Product Management<br/>Europe
<br/><br/><label>Dewey Class. No.: </label>658.827  KEL-K