TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Parameswaran, Ambi M.G., jt. auth
AU  - Jacob, Isaac., jt. auth.
TI  - Strategic brand management: building, measuring, and managing brand equity 
SN  - 9789332542204
U1  - 658.827  KEL-K 
PY  - 2015///
CY  - India
PB  - Pearson India Education Services
KW  - Brand name products--Management
KW  - Brand name products
KW  - Product Management
KW  - Europe
N1  - For graduate/upper-level undergraduate courses in Brand Management, Brand Strategy, New Product Management, and Marketing Strategy. Incorporates thinking and developments from both academia and industry.
ER  -