TY - BOOK AU - Jain,Andrea R. TI - Selling yoga: from counterculture to pop culture SN - 9780199390243 (pbk. : alk. paper) AV - BL1238.52 .J35 2015 U1 - 181.45 JAI-A PY - 2015/// CY - New York PB - Oxford University Press KW - Yoga KW - Economic aspects KW - Popular culture N1 - Selling Yoga; Includes bibliographical references and index ER -