TY  - BOOK
AU  - Deshpande, Sameer
AU  - Lee, Nancy R.
TI  - Social marketing in India
SN  - 9788132113577
U1  - 658.8 KOT-P 
PY  - 2013///
CY  - India
PB  - SAGE Publications
KW  - Social marketing
KW  - Behavior modification
KW  - India
KW  - Marketing
KW  - Social policy
ER  -