TY  - BOOK
AU  - Bijapurkar, Rama
TI  - Customer in the boardroom?: crafting customer-based business strategy 
SN  - 9789351509370
U1  - 658.4012 BIJ-R 
PY  - 2016///
CY  - India
PB  - Sage Publications
KW  - Customer relations-Management
KW  - Strategic planning
ER  -