Sarin, Sharad, <br/><br/>
Strategic brand management for B2B markets :  a road map for organizational transformation / 
Sharad Sarin. 
 - 2nd edition. 
 - India  Sage Publications  2016 
 - 301 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789351505518 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2015036235 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products--Management.<br/>Product management.<br/>Branding (Marketing)--India.<br/>Brand name products--Management--India.<br/>Product management--India.<br/>Industrial marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .S37 2016 
<br/><br/><label>Dewey Class. No.: </label>658.827 SAR-S