Agri- input marketing in India /
Pingali Venugopal and Ram Kaundinya
- India Sage Publications 2014
- 246 p.
After understanding the past policy environment, agri-input marketing, and promotion strategies of both the government and private companies, this book suggests frameworks for agri-input marketing companies to align their strategies to the new objective of sustainable agriculture.
9788132117711
India Agricultural industries--Marketing BUSINESS & ECONOMICS -- Industries -- General. Agricultural industries -- India -- Marketing.