TY  - BOOK
AU  - Venugopal, Pingali
AU  - Kaundinya, Ram.
TI  - Agri- input marketing in India
SN  - 9788132117711
U1  - 338.10954 VEN-P 
PY  - 2014///
CY  - India 
PB  - Sage Publications
KW  - India
KW  - Agricultural industries--Marketing
KW  - BUSINESS & ECONOMICS -- Industries -- General
KW  - Agricultural industries -- India -- Marketing
N1  - After understanding the past policy environment, agri-input marketing, and promotion strategies of both the government and private companies, this book suggests frameworks for agri-input marketing companies to align their strategies to the new objective of sustainable agriculture.
ER  -