edited by Kompella, Kartikeya <br/><br/>
Definitive book of branding / 
edited by Kartikeya Kompella 
 - India  Sage Publications  2014 
 - 408 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788132117735 (paperback : alk. paper) 9788132117735 
<br/><br/><label>LCCN: </label>2014012534 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Globalization--Economic aspects.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .D44 2014 
<br/><br/><label>Dewey Class. No.: </label>658.827 KOM-K