TY  - BOOK
AU  - edited by Kompella, Kartikeya
AU  - Kompella,Kartikeya
TI  - Definitive book of branding
SN  - 9788132117735 (paperback : alk. paper)
AV  - HF5415.1255 .D44 2014
U1  - 658.827 KOM-K 
PY  - 2014///
CY  - India
PB  - Sage Publications
KW  - Branding (Marketing)
KW  - Globalization
KW  - Economic aspects
N1  - Includes bibliographical references and index
ER  -