TY  - BOOK
AU  - Haig, Matt
TI  - Brand royalty : how the world's top 100 brands thrive and survive
SN  - 9780749444396
U1  - 658.827 HAI-M 
PY  - 2004///
CY  - India
PB  - Kogan Page
KW  - ﾠ
KW  - Brand name productsﾠ
KW  - Brand name products --Managementﾠ
ER  -