Wrenn, Bruce <br/><br/>
Marketing research :  text and cases / 
Bruce Wrenn, Robert E. Stevens, David L. Loudon 
 - 2nd 
 - New York  Best Business Books  2007 
 - 464 p.  With CD-Rom. 
<br/><br/>Includes bibliographical references (p. 451-455) and index. 
<br/><br/>Introduction to marketing research -- Research designs for management decision making -- Secondary data -- Primary data collection -- Measurement -- Designing the data-gathering instrument -- Sampling methods and sample size -- Fielding the data-gathering instrument -- Analyzing and interpreting data for decisions -- Advanced data analysis -- The research report. 
<br/><br/><label>ISBN: </label>0789027453 (hard : alk. paper) 9780789027450 (hard : alk. paper) 0789027461 (soft : alk. paper) 9780789027467 (soft : alk. paper) 9780789027450 9780789027467 
<br/><br/><label>LCCN: </label>2005037134 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .W74 2007 
<br/><br/><label>Dewey Class. No.: </label>658.83 WRE-B