TY  - BOOK
AU  - Wrenn,Bruce
AU  - Stevens,Robert E.
AU  - Loudon,David L.
TI  - Marketing research: text and cases 
SN  - 0789027453 (hard : alk. paper)
AV  - HF5415.2 .W74 2007
U1  - 658.83 WRE-B 
PY  - 2007///
CY  - New York
PB  - Best Business Books
KW  - Marketing research
KW  - Case studies
N1  - Includes bibliographical references (p. 451-455) and index; Introduction to marketing research -- Research designs for management decision making -- Secondary data -- Primary data collection -- Measurement -- Designing the data-gathering instrument -- Sampling methods and sample size -- Fielding the data-gathering instrument -- Analyzing and interpreting data for decisions -- Advanced data analysis -- The research report
UR  - http://www.loc.gov/catdir/toc/ecip066/2005037134.html
ER  -