TY - BOOK AU - Cone, Steve TI - Powerlines : words that sell brands, grip fans, and sometimes change history SN - 9788130911267 U1 - 658.802 CON-S PY - 2008/// CY - India PB - Viva KW - Advertising KW - Marketing. ᅠ KW - Brand name products. ᅠ KW - Slogans. ᅠ ER -