edited by MacInnis, Deborah J. <br/><br/>
Handbook of brand relationships / 
edited by Deborah J. Maclnnis, C. Whan Park and Joseph R. Priester  
 - India   Yes Dee Publishing   2009 
 - 424 p. 
<br/><br/><label>ISBN: </label>9789380381169 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing<br/>Branding (Marketing)<br/>Brand choice<br/>Customer relations
<br/><br/><label>Dewey Class. No.: </label>658.827 MAC-D