TY  - BOOK
AU  - edited by MacInnis, Deborah J.
AU  - Park, C. Whan
AU  - Priester, Joseph R. 
TI  - Handbook of brand relationships
SN  - 9789380381169
U1  - 658.827 MAC-D 
PY  - 2009///
CY  - India 
PB  - Yes Dee Publishing 
KW  - Relationship marketing
KW  - Branding (Marketing)
KW  - Brand choice
KW  - Customer relations
ER  -