TY  - BOOK
AU  - Chattopadhyay, Rohitashya
TI  - Understanding India: cultural influences on indian television commercials 
SN  - 9788132113928
U1  - 659.1430954 CHA-R 
PY  - 2014///
CY  - India
PB  - SAGE Publications
KW  - Television advertising - India
ER  -