TY  - BOOK
AU  - Mahajan, Vijay
TI  - Rise of rural consumers in developing countries: harvesting 3 billion aspirations 
SN  - 9789386042323
U1  - 339.4709 MAH-V 
PY  - 2016///
CY  - India
PB  - SAGE Publications
KW  - Rural population
KW  - Developing countries
KW  - Consumers
KW  - Consumption (Economics)
ER  -