TY  - BOOK
AU  - Louviere, Jordan J.
AU  - Flynn, Terry N.
AU  - Marley, A. A. J.
TI  - Best-worst scaling : : theory, methods and applications 
SN  - 9781107043152
U1  - 300.72 LOU-J 
PY  - 2015///
CY  - United Kingdom 
PB  - Cambridge University Press
KW  - Scaling (Social sciences)
ER  -