TY  - BOOK
AU  - Fox, Dorothy
TI  - Doing events research: from theory to practice 
SN  - 9780815349396
U1  - 394.2072 FOX-D 
PY  - 2013///
CY  - London
PB  - Routledge
KW  - Special events-Research
N1  - Content is written from a researcher’s point of view and provides a step by step guide to accomplishing a project or dissertation in the field of events. The reader is guided right from the beginning in selecting a topic for research, identifying aims, objectives and questions and then determining which research methods are the most appropriate and practical. They are then shown how to analyze and interpret their data as well as writing up the project.

Whilst many current texts are skewed either towards qualitative or quantitative methods, Doing Events Research provides a balanced coverage of both. It incorporates not only traditional research methods, but also contemporary techniques such as using social networking websites and Google analytics. Specific research case studies are integrated to make applications accessible to events students and show the unique characteristics of researching in this field. A range of useful learning aids spur critical thinking and further students’ knowledge
ER  -