TY  - BOOK
AU  - Schmarzo, Bill
TI  - Big data: understanding how data powers big business 
SN  - 9788126545452
U1  - 658.4038 SCH-B 
PY  - 2013///
CY  - India
PB  - Wiley India Pvt. Ltd.
KW  - Big Data
KW  - Data mining
KW  - Business intelligence
KW  - Management information systems
KW  - Knowledge management
ER  -