Trout, Jack <br/><br/>
Differentiate or die :  survival in our era of killer competition / 
Jack Trout and Steve Rivkin 
 - India  Westland  2015 
 - 236 p. 
<br/><br/><label>ISBN: </label>9789385724244 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Brand name products<br/>Brand name products<br/>Competition<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 TRO-J