TY  - BOOK
AU  - Trout, Jack
AU  - Rivkin, Steve
TI  - Differentiate or die: survival in our era of killer competition 
SN  - 9789385724244
U1  - 658.8 TRO-J 
PY  - 2015///
CY  - India
PB  - Westland
KW  - Advertising--Brand name products
KW  - Brand name products
KW  - Competition
KW  - Marketing
ER  -