TY  - BOOK
AU  - Nour, David
AU  - Wilson, Lin., illus.,
TI  - Co-create: how your business will profit from innovative and strategic collaboration 
SN  - 9781250103024
U1  - 658.046 NOU-D 
PY  - 2017///
CY  - New York
PB  - St.Martin's Press
KW  - Strategic alliance (Business)
KW  - Customer relations
KW  - New Products
KW  - Diffusion of innovations
N1  - The best-selling author of Relationship Economics discusses how leading companies are collaborating with their customers at every stage of new product and service development to create value and shows how to effectively execute this co-creation to ensure that your next offering is exactly what your customers were waiting for
ER  -