Wirtz, Jochen <br/><br/>
Services marketing :  people technology strategy / 
Jochen Wirtz, Christopher Lovelock and Jayanta Chattrjee 
 - India  Pearson Education  2018 
 - 817 p. 
<br/><br/><label>ISBN: </label>9789332587687 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing<br/>Customer services<br/>Marketing<br/>Professions--Marketing<br/>Customer services--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 WIR-J