TY  - BOOK
AU  - Wirtz, Jochen
AU  - Lovelock, Christopher
AU  - Chatterjee, Jayanta
TI  - Services marketing: people technology strategy 
SN  - 9789332587687
U1  - 658.8 WIR-J 
PY  - 2018///
CY  - India
PB  - Pearson Education
KW  - Service industries--Marketing
KW  - Customer services
KW  - Marketing
KW  - Professions--Marketing
KW  - Customer services--Marketing
ER  -