Ariely, Dan. <br/><br/>
Predictably irrational : the hidden forces that shape our decisions / 
Dan Ariely. 
 - India  Harper  2008 
 - 280 p. 
<br/><br/><label>ISBN: </label>9780007368549 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers.<br/>Economics --Psychological aspects. ﾠ<br/>Reasoning. ﾠ<br/>Thought and thinking. ﾠ<br/>Decision making. ﾠ<br/>Consumer behavior. ﾠ<br/>Economics --Psychological aspects. ﾠ<br/>Decision making. ﾠ
<br/><br/><label>Dewey Class. No.: </label>153.83 ARI-D