TY  - BOOK
AU  -  Ariely, Dan.
TI  - Predictably irrational : the hidden forces that shape our decisions
SN  - 9780007368549
U1  - 153.83 ARI-D 
PY  - 2008///
CY  - India
PB  - Harper
KW  - Consumers
KW  - Economics --Psychological aspects. ﾠ
KW  - Reasoning. ﾠ
KW  - Thought and thinking. ﾠ
KW  - Decision making. ﾠ
KW  - Consumer behavior. ﾠ
ER  -