Chaudhuri, Maitrayee <br/><br/>
Refashioning India : gender, media, and a transformed public discourse / 
Maitrayee Chaudhuri 
 - India  Orient BlackSwan  2017 
 - 325 p. 
<br/><br/> In 1991, the Indian state’s new economic policies led to a greater role of the market. A public discourse that had till then been defined by self-reliance, equity and austerity had to be refashioned. The Indian middle class learnt that ‘thrift’ was not a virtue and ‘shopping was legitimate pleasure’. This book details how consumerism, combined with ideas of individualism, empowerment and choice in a contemporary public culture, paved the way for an instant, feel-good and then aggressive nationalism. Refashioning India maps this process through a compilation of the author’s works, written at different points in time from the early 1990s, through the next two decades up to mid-2017. 
<br/><br/><label>ISBN: </label>9789386689009 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media and public opinion<br/>Mass media and women<br/>Women--Crimes against
<br/><br/><label>Dewey Class. No.: </label>305.420954 CHA-M