TY  - BOOK
AU  - Chaudhuri, Maitrayee
TI  - Refashioning India : gender, media, and a transformed public discourse
SN  - 9789386689009
U1  - 305.420954 CHA-M 
PY  - 2017///
CY  - India
PB  - Orient BlackSwan
KW  - Mass media and public opinion
KW  - Mass media and women
KW  - Women--Crimes against
N1  - In 1991, the Indian state’s new economic policies led to a greater role of the market. A public discourse that had till then been defined by self-reliance, equity and austerity had to be refashioned. The Indian middle class learnt that ‘thrift’ was not a virtue and ‘shopping was legitimate pleasure’. This book details how consumerism, combined with ideas of individualism, empowerment and choice in a contemporary public culture, paved the way for an instant, feel-good and then aggressive nationalism. Refashioning India maps this process through a compilation of the author’s works, written at different points in time from the early 1990s, through the next two decades up to mid-2017
ER  -