Holmes, Mark <br/><br/>
The 5 rules of mega value selling :  the art of sales and communication / 
Mark Holmes 
 - India  Jaico Publishing House  2018 
 - 143 p. 
<br/><br/> The Art of Sales and Communication<br/>Why are salespeople struggling to differentiate their products or services from competitors?<br/>What makes them miss their annual sales targets?<br/>Why do customers view salespeople negatively?<br/>Introducing a remarkably effective way to articulate your value message and create product distinction among competitors. Through an engaging story, discover the “VALUE” rules, a five-step approach salespeople use to win sales on value, not price. The 5 Rules of Mega value Selling is for salespeople, sales managers, start-up entrepreneurs, business owners and people eager to learn about mastering customer conversations about value. This book shows how to:<br/>Identify a customer’s true value drivers<br/>Handle the price pushback and commodity traps<br/>Uncover undervalued or unrecognized drivers<br/>Customize value messages according to client specifications. 
<br/><br/><label>ISBN: </label>9789387944121 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling<br/>Sales management<br/>Sales and communication
<br/><br/><label>Dewey Class. No.: </label>658.8101 HOL-M