TY  - BOOK
AU  - Holmes, Mark
TI  - The 5 rules of mega value selling: the art of sales and communication 
SN  - 9789387944121
U1  - 658.8101 HOL-M 
PY  - 2018///
CY  - India
PB  - Jaico Publishing House
KW  - Selling
KW  - Sales management
KW  - Sales and communication
N1  - The Art of Sales and Communication
Why are salespeople struggling to differentiate their products or services from competitors?
What makes them miss their annual sales targets?
Why do customers view salespeople negatively?
Introducing a remarkably effective way to articulate your value message and create product distinction among competitors. Through an engaging story, discover the “VALUE” rules, a five-step approach salespeople use to win sales on value, not price. The 5 Rules of Mega value Selling is for salespeople, sales managers, start-up entrepreneurs, business owners and people eager to learn about mastering customer conversations about value. This book shows how to:
Identify a customer’s true value drivers
Handle the price pushback and commodity traps
Uncover undervalued or unrecognized drivers
Customize value messages according to client specifications
ER  -