Batterley, Richard <br/><br/>
Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance / 
Richard Batterley 
 - India  Tata Mc-Graw Hill  2004 
 - 206 p. 
<br/><br/><label>ISBN: </label>9780070585256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/>Relationshipmarketingﾠ
<br/><br/><label>Dewey Class. No.: </label>658.812 BAT-R