Chandrasekar, K. S. <br/><br/>
Marketing management : text and cases / 
K.S. Chandrasekar 
 - India  Tata McGraw-Hill  2010 
 - 538 p. 
<br/><br/><label>ISBN: </label>9780071067737 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management-marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 CHA-K