TY - BOOK AU - Grichnik, Kaj AU - Winkler, Conard., jt. auth. TI - Make or break SN - 9780070264656 U1 - 658.4012 GRI-K PY - 2008/// CY - India PB - Tata McGraw-Hill KW - Marketing --Forecasting KW - Marketing. ᅠ KW - Production planning. ᅠ N1 - Strategy+business ER -