Kapoor, Ramneek. <br/><br/>
Service marketing : concepts and practices / 
Ramneek Kapoor, Justin Paul and Biplab Halder 
 - India  Tata McGraw-Hill  2011 
 - 432 p. 
<br/><br/><label>ISBN: </label>9780070700697 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Services marketingﾠ
<br/><br/><label>Dewey Class. No.: </label>658.8 KAP-R