Lenskold, James D. <br/><br/>
Marketing ROI : the path to campaign, customer, and corporate profitability / 
James D. Lenskold 
 - India  Tata McGraw Hill  2004 
 - 268 p. 
<br/><br/><label>ISBN: </label>9780070594180 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Profit<br/>Rate of returnﾠ<br/>Capital investments-Evaluationﾠ
<br/><br/><label>Dewey Class. No.: </label>658.1554 LEN-J