Stewart, James B. <br/><br/>
Disney war :  the battle for the magic kingdom / 
James B. Stewart 
 - London  Simon and Schuster  2005 
 - 572 p. 
<br/><br/> DISNEYWAR is based on hundreds of interviews with company executives and voluminous documents, including accounts of critical meetings and strategy sessions. No company - and no book - so captures the essence of American capitalism and popular culture, its story told here in all its free-wheeling, often chaotic and ultimately exhilarating detail by one of the most acclaimed journalists of his generation. 
<br/><br/><label>ISBN: </label>9780743263818 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Walt Disney Company<br/>Eisner, Michael, 1942-<br/>Disney, Roy Edward<br/>Management<br/>Katzenberg, Jeffrey, 1950-
<br/><br/><label>Dewey Class. No.: </label>384.8097 STE-J