TY  - BOOK
AU  - Stewart, James B.
TI  - Disney war: the battle for the magic kingdom 
SN  - 9780743263818
U1  - 384.8097 STE-J 
PY  - 2005///
CY  - London
PB  - Simon and Schuster
KW  - Walt Disney Company
KW  - Eisner, Michael, 1942-
KW  - Disney, Roy Edward
KW  - Management
KW  - Katzenberg, Jeffrey, 1950-
N1  - DISNEYWAR is based on hundreds of interviews with company executives and voluminous documents, including accounts of critical meetings and strategy sessions. No company - and no book - so captures the essence of American capitalism and popular culture, its story told here in all its free-wheeling, often chaotic and ultimately exhilarating detail by one of the most acclaimed journalists of his generation
ER  -