TY - BOOK AU - Gupta, Kriti Bardhan AU - Siddiqui, Faizia AU - Alam, Iftikhar TI - Rural management SN - 9788123924601 U1 - 658.8 GUP-K PY - 2011/// CY - India PB - CBS Publishers KW - Marketing KW - Agriculture N1 - The book explains various aspects of rural management. It deals with this subject from a managerial perspective, focusing on the production, marketing, finance, HR, and information technology issues. End of the chapter questions have been included to allow the readers test their knowledge ER -